About the Founder

Greg Glynn, FOUNDER & CEO

Greg Glynn is the Founder & CEO of Pliable, a marketing, public relations and broadcasting company and NIL agency in Augusta, Maine. Greg is a name, image and likeness (NIL) expert who specializes in athlete branding, including NIL opportunities for high school, college and professional athletes. He is also an author, professor and professional broadcaster.

With more than 20 years of experience in the sports industry, Glynn enjoys working one-on-one with high school, college and professional athletes to help them build their athlete brand.

Glynn is a registered sports agent in several states across the country. He is the only NIL agent in the country who has received his Accreditation in Public Relations (APR) through the Public Relations Society of America and has NIL certifications from Front Office Sports, Sports Management World Wide, and CleanKonnect. Pliable is also a verified NIL agency by the NIL Network and Athletes.org, a players association for college athletes.

Glynn represents more than 35 high school, college and professional athletes who compete in a wide range of sports, including Caleb Manuel, who played in the 2022 U.S. Open, Ella Boerger, 2023 Ms. Hockey, and Hannah Dukeman and Emma Eubank, the first two athletes in the country to design #CURECANCER cleats to raise awareness and funds for childhood cancer research. To see information about more Pliable athletes, visit PliableMarketing.com/pliable-athletes.

Greg is the creator of Pliable's 10-Step Athlete Branding Playbook, recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their athlete brand, including securing name, image and likeness opportunities. He is the author of The Magic Cleats, an inspirational true story about two female athletes who are using their name, image and likeness to find a cure for childhood cancer. Glynn is also the host of the Athlete Brand Advisor Podcast that features advice and interviews with athletes, coaches and influencers about athlete branding. His work has been recognized in a variety of ways during his career, including being nominated for Mainebiz's 2023 Business Leader of the Year and Innovator of the Year.

As an athlete branding and NIL expert, Glynn provides education to athletes, parents, professional sports agents and schools, including presentations at high schools and colleges across the country about athlete branding. With a passion for education and advocating for athletes, he is also a professor for Sports Management Worldwide, the global leader in sports education. He provides NIL education for athlete agents and individuals who want to learn about name, image and likeness opportunities for high school, college and pro athletes.

Glynn has extensive media relations experience as a reporter, producer and sports broadcaster, including his time as the voice of the Portland Pirates in the American Hockey League.

During his broadcasting career, Glynn has called more than 1,000 sporting events covering a wide range of high school, college and professional athletes. With a wide range of knowledge and skills in marketing, public relations and broadcasting, Glynn uses his experience to help high school, college, professional and retired athletes build their brand.

Greg is a graduate of the Broadcast Journalism program at Quinnipiac University with a minor in marketing. In 2004, he was presented with the Outstanding Support in Broadcasting and Multimedia award by Quinnipiac Athletics.

Recent media coverage and interviews featuring Greg Glynn, Founder & CEO of Pliable:

April 9, 2025 - Greg Glynn feature story in Canvas Rebel Magazine

Jan. 31, 2025 - A game plan for winning on social media, TikTok or not

Jan. 20, 2025 - University of Maine at Augusta Freshman Inks NIL Partnership With Aroma Joe’s

Jan. 2, 2025 - This father and daughter from Maine just published their first children's book together

Jan. 2, 2025 - What a dozen Maine movers & shakers resolve to do in 2025

Dec. 24, 2024 - Children's book "Magic Cleats" aimed at young sports fans, promotes a good cause

Dec. 20, 2024 - ‘The Magic Cleats’ Released As First Ever Children’s Book Based on NIL

Nov. 22, 2024 - Multiple Pliable Athletes Land Partnership With Food Brand on New NIL Deal

Oct. 30, 2024 - Maine Athletes Using NIL To Help Lewiston’s Continued Recovery From Mass Shooting (Sports Illustrated)

Oct. 22, 2024 - We’re No. 1: Portland tops the US in ranking of minor-league sports towns (Mainebiz)

Jun. 6, 2024 - Profits for Players (Boston Business Journal)