About the Founder

Greg Glynn is the Founder & CEO of Pliable, a versatile marketing, public relations and broadcasting company in Augusta, Maine. The company specializes in athlete branding, including creating name, image and likeness opportunities for high school, college and professional athletes.

With more than 20 years of experience in the sports industry, Glynn enjoys working side-by-side with high school, college and professional athletes to help them build their athlete brand. He is the creator of Pliable's 10-Step Athlete Branding Playbook, recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their athlete brand, including securing name, image and likeness opportunities. He has been recognized in a variety of ways during his career, including being nominated for Mainebiz's 2023 Business Leader of the Year and Innovator of the Year.

As an athlete branding and NIL expert, Glynn provides presentations at high schools and colleges across the country about athlete branding. With a passion for education and advocating for athletes, he is also a professor for Sports Management Worldwide, the global leader in sports education. He provides NIL education for athlete agents and individuals who want to learn about name, image and likeness opportunities for high school, college and pro athletes. He is the author of The Magic Cleats, an inspirational true story about two female athletes who are using their name, image and likeness to find a cure for childhood cancer. Glynn is also the host of the Athlete Brand Advisor Podcast that features advice and interviews with athletes, coaches and influencers about athlete branding.  

Glynn is a registered sports agent in several states across the country. He has also received his Accreditation in Public Relations (APR) through the Public Relations Society of America. He is one of only 5,000 professionals nationally accredited in the field of public relations. He has extensive media relations experience as a reporter, producer and sports broadcaster, including his time as the voice of the Portland Pirates in the American Hockey League. 

During his broadcasting career, Glynn has called more than 1,000 sporting events covering a wide range of high school, college and professional athletes.  With a wide range of knowledge and skills in marketing, public relations and broadcasting, Glynn uses his experience to help high school, college, professional and retired athletes build their brand. 

Glynn represents more than 35 high school, college and professional athletes who compete in a wide range of sports, including Caleb Manuel, who played in the 2022 U.S. Open and Hannah Dukeman and Emma Eubank, the first two athletes in the country to design #CURECANCER cleats to raise awareness and funds for childhood cancer research. To see information about more Pliable athletes, visit PliableMarketing.com/pliable-athletes.  

Greg is a graduate of the Broadcast Journalism program at Quinnipiac University with a minor in marketing. In 2004, he was presented with the Outstanding Support in Broadcasting and Multimedia award by Quinnipiac Athletics.

Recent media coverage and interviews featuring Greg Glynn, Founder & CEO of Pliable:

Oct. 30, 2024 -  Maine Athletes Using NIL To Help Lewiston’s Continued Recovery From Mass Shooting (Sports Illustrated)

Oct. 22, 2024 -  We’re No. 1: Portland tops the US in ranking of minor-league sports towns (Mainebiz)

Jun. 6, 2024 - Profits for Players (Boston Business Journal)

May 28, 2024 - The landscape of college sports may soon drastically change and Maine athletes could cash in (News Center Maine - TV)

May 30, 2024 - A ‘brand’ new horizon: Local high schoolers benefit from NIL (Denver Gazette)

May 28, 2024 - Local athlete brand advisor looks to future of college sports revenue sharing (WABI-TV)

May 28, 2024 - NCAA agrees to pay more student athletes going back to 2016 in NIL decision (WGME-TV)

Feb. 1, 2024 - How to find the right influencer for your brand (Mainebiz Magazine)

Jan. 27, 2024 - UVM's Max Murray signs NIL partnership with Folino's

Jan. 2, 2024 - How this Quinnipiac field hockey player has been able to add 10 endorsement deals (CT Insider Newspaper)

Dec. 24, 2023 - Notre Dame's Sophia Gibson Signs NIL Deal (The Courier Journal)

Sept. 26, 2023 -  Surf and turf: Cape Cod duo making waves for Quinnipiac field hockey (Quinnipiac Chonicle Newsaper)

Apr. 5, 2023 - Maine college athletes cashing in on NIL deals (WMTW-TV)

Jan. 24, 2022 -  On the Record: Longtime sportscaster branches into athlete branding (Mainebiz Magazine)