About the Founder

Greg Glynn is the Athlete Brand Advisor & CEO of Pliable, a versatile marketing, public relations and broadcasting company in Augusta, Maine. Pliable specializes in athlete branding. Glynn has more than 20 years of experience in the communications and sports industry.   

During his career, Glynn has aquired a wide-range of experience working high school, college and professional athletes to build their athlete brand. He is the creator of Pliable's 10-Step Athlete Branding Playbook, recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their athlete brand, including securing name, image and likeness opportunities. He has been recognized in a variety of ways during his career, includinig being nominated for Mainebiz's 2023 Business Leader of the Year and Innovator of the Year.

As an athlete branding expert, Glynn provides presentations at high schools and colleges across the country about athlete branding. He is also the host of the Athlete Brand Advisor Podcast that features advice and interviews with athletes, coaches and influencers about athlete branding.  

Glynn is a registered sports agent in several states across the country. He has also received his Accreditation in Public Relations (APR) through the Public Relations Society of America. Glynn is one of only 5,000 professionals nationally accredited in the field of public relations. He has extensive media relations experience as a reporter, producer and sports broadcaster, including his time as the voice of the Portland Pirates in the American Hockey League. 

During his broadcasting career, Glynn has called more than 1,000 sporting events covering a wide range of high school, college and professional athletes.  With a wide range of knowledge and skills in marketing, public relations and broadcasting, Glynn uses his experience to help high school, college, professional and retired athletes build their brand. He has represented athletes that have competed in across a wide range of NCAA sports, including Caleb Manuel, who played in the 2022 U.S. Open. To see information about Pliable athletes, visit PliableMarketing.com/pliable-athletes.  

Greg is a graduate of the Broadcast Journalism program at Quinnipiac University with a minor in marketing. In 2004, he was presented with the Outstanding Support in Broadcasting and Multimedia award by Quinnipiac Athletics.