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Professional athlete branding has come a long way since the days of Michael Jordan, Tiger Woods, Lolo Jones, Danica Patrick and Chris Everett. Today, it seems like every professional athlete in every sport has a brand, logo and messaging to reach their target audiences. Think about athletes like Tom Brady, Stephen Curry, Serena Williams, Phil Mickelson and Rhonda Rousey, just to name a few.
Athlete branding is something any pro athlete in any sport should be thinking about. How will you leverage your name, image and likeness today, tomorrow or 10 years from now? What will happen to your career and brand when you stop playing sports?
The good news is, Pliable works with professional athletes to leverage their athletic career and turn it into a powerful marketing tool to secure athlete endorsements, sponsorship opportunities, including TV commercials, brand ambassador engagements and future employment opportunities.
At Pliable, we know professional athletes are busy and their brand is something they might plan to work on eventually. However, when eventually comes, it’s already too late. Here is advice from a professional athlete who was a guest on The Athlete Brand Advisor Podcast:
“Build your brand in a way that you are set up for that next transition out of sports. I think that presence on social media, presence online, doing podcasts with different people and getting your name out there is a really good start.” - Drew Miller, Stanley Cup Champion and former NHL player with the Anaheim Ducks, Detroit Red Wings and Tampa Bay Lightning.
At Pliable, we recognize each athlete and each sport is different. Every athlete has their own routine and habits of how they train and prepare to be at their best, mentally and physically. We build the athlete’s brand on their schedule. This allows the athlete to perform at the highest level and have a brand that will showcase not only their athletic accomplishments, as well as the things that are most important to them outside their sport.
Pliable has a network of contacts to help professional athletes get the support they need to grow their network. We work one on one with athletes to build their athlete brand by providing the following education and support:
To learn more about Pliable’s 10-Step Athlete Branding Playbook, click here.
To listen to The Athlete Brand Advisor Podcast sponsored by Pliable, click here.
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