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Leverage your name, image and likeness

NIL REPRESENTATION

Name, image and likeness (NIL) have become very popular words because of the court ruling that now allows NCAA athletes to profit from their name, image and likeness, which are all part of an athlete brand.


Pliable works with high school, college, professional, and retired athletes and to help build their athlete brand and explore NIL opportunities, including athlete representation. Pliable provides athletes with a trusted athlete brand advisor who can help navigate the NIL opportunities and create meaningful partnerships for you and align your brand with the brands and interests that mean the most to you.


To receive NIL representation, you will need to apply to be a Pliable athlete.

See the growing list of Pliable athletes.

APPLY TODAY!

Pliable accepts applications on a rolling basis. Athletes who are interested in becoming a Pliable athlete, should apply when they are ready to start with athlete branding and NIL opportunities.


New Pliable athletes are added annually based on the number of athletes who apply, the size of Pliable's current roster and number of graduating athletes. The athlete application committee reviews all applications within two weeks, in some cases, the committee will meet sooner.

Application form

Why Pliable is your trusted athlete branding partner

Pliable HAS RECEIVED NIL CERTIFICATIOn

This badge and certification is awarded to individuals who successfully completed the Athlete Marketing Essentials: NIL Certification six-lesson course by Front Office Sports, together with Facebook and Instagram. 


The course features experts from Facebook and Instagram breaking down the vast array of tools and services available on their platforms to help athletes grow their audiences, distribute content, and generate meaningful revenue. Topics covered include athlete safety on social media, building blocks for a personal brand, content creation, sponsorships, commerce and monetization. 

Pliable WORKS WITH SPORTS MANAGEMENT WORLDWIDE

Pliable works closely with the team at Sports Management Worldwide, the global leader in sports business education. As a result, Pliable is on top of the latest trends and legislation related to name, image and likeness opportunities.


As part of the relationship with Sports Management Worldwide, Greg Glynn, Founder & CEO of Pliable is in touch with representatives and sports agents from across the country on a weekly basis. 


For over a decade, Sports Management Worldwide has been training students online to live out their dreams of a career in sports. With over 15,000 alumni from over 162 countries, SMWW graduates are making a difference in the sports industry every day.   


SMWW graduates currently work in every major league in the world, including the NFL, NHL, MLB, NBA, Rugby, Cricket, MLS, English Premier League, MMA, Track and Field, and more. To learn more about Sports Management Worldwide, visit Sportsmanagementworldwide.com


Take your athlete brand to the next level

PLIABLE's PLAYBOOK FOR sUCCESS

Pliable's Athlete Branding Playbook will create your athlete brand in 10 steps based on the PRSA's key functions of public relations. The process typically takes 3 months, but can be adjusted to fit the athlete's timeframe and budget.   


To learn more about Pliable’s 10-Step Athlete Branding Playbook, click here. 

SUBSCRIBE TODAY!

Do you have questions about NIL deals or athlete representation for high school, college or professional athletes? Be sure to subscribe to The Athlete Brand Advisor Podcast for all the latest news and information about athlete branding. Get ahead of your competition and subscribe today!

Learn more

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