MARKETING SERVICES

Need support with your social media accounts? Pliable can create unique content to help drive more traffic to your social media pages. Pliable can write copy, take photos or produce videos for a specific event or post on a monthly basis. Being active on social media will help increase engagement with your target audience and increase your website traffic. 

Launching a new business, product or service? Have something you want to sell online? Pliable can work with you to promote your product to the media and target audiences that are most likely to buy it. 

From brand development to logo design and strategic planning for marketing campaigns, we can help. We also specialize in creating product names, creative designs for direct mail and signage opportunities.

What is your email marketing strategy? How often are you sending out emails to your customers? Are you reaching the right target audience to grow your business? Pliable can work with you to create an effective e-mail marketing plan that will help you reach the right target audience with the right messages and measure your results. Pliable can help you with proven strategies for subject lines and content to engage customers and get more desired outcomes from your customers.  

Writing copy for your website that has strong search engine optimization (SEO) will lead to more visitors and more conversions and return on results. This service includes a complimentary one-hour brainstorming session to identify and create the copy.

Pliable will come to your business or organization to take photos or video. A photo or video shoot is a great way to capture headshots, action shots or video content for media, your website or social media. We work to meet with you and your team to create a shot sheet that will help you capture the content you need. 

We can create your next TV, radio, print or digital advertisements. We meet with you and your team to create a single ad or advertising campaign that will help you reach your goals and drive measurable results.

Name, image and likeness has become a hot topic in the NCAA and the sports industry. Whether you want to attract more attention from recruiters, coaches or make yourself more marketable, we can help. Athlete branding can help you can help you create a recognizable brand and create more opportunities for you. Pliable will create a Pliable Athlete Branding Playbook for you to grow your brand so you can reach your goals.  Learn more...

Name, image and likeness (NIL) education and NIL representation is just one way that Pliable can help student-athletes and their families learn about NIL opportunities. At Pliable provides athlete representation for high school, college and professional athletes who want to leverage their name, image and likeness. In many cases the money can help pay their college tuition, increase income for their family, a nonprofit, or other financial goals.  

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Looking to become an influencer in your industry? Want to protect your reputation? Personal branding can help you create a recognizable brand and become more well known.  Pliable will create a Pliable Personal Branding Playbook for you to grow your brand so each month you can accomplish your goals. This package includes Pliable's 10 step process to build your brand which includes ongoing consultation and a monthly meeting.  Learn more...

Before starting a marketing campaign or spending additional funds, Pliable can evaluate and assess your current marketing and communications tools, including print materials, advertisements and messaging.  A marketing audit before a campaign can save a business or organization time and money before investing in new content or promotional materials.  The marketing audit includes a written report and an action plan and immediate steps to take. 

If you have a website or are thinking about a new website, a website audit is a great way to evaluate your needs and get recommendations for making updates. Discoveries from the audit can help your visitors access the most popular content. The audit includes a written report of findings and a game plan with actionable steps to take in the future. 

A social media audit is a great way for businesses, nonprofits and athletes to receive expert marketing help with their social media accounts. In some cases, a few helpful pieces of advice can make a big difference. Pliable will review your accounts and make observations and provide actionable recommendations for how to increase your presence on social media.  The cost is based on the number of social media accounts.

If you've got big news to share, we would love to help you spread the news! Pliable can create a step-by-step plan for how to host a ribbon cutting or groundbreaking. We will meet with you and your team to create a winning game plan for your next big announcement. 

When and where should you host a press conference? This is a question businesses and organizations focus on a lot. The key is to focus on getting the maximum publicity for your press conference, before, during and after the event. Pliable can create a customized checklist of what you and your staff will need to ensure a successful announcement that gets covered by the media. Our press conference package includes two meetings for brainstorming and planning. 

 A 2-4 minute video to showcase a business, organization or individual's message or story to its target audience. We start with a planning meeting to understand your goals and desired outcomes. 

Pliable can build a strategic website based on your goals. It can be a sales engine or a more basic informational platform. Website development doesn't have to be intimidating. We will design and develop the site while keeping you up to date, every step of the way. In 3 months or less, you will have a site you can be proud of and best represents your brand.

A complete one-year marketing strategy based on your needs and goals. The customized plan (typically around 20 pages) helps define your marketing strategy and includes actionable tactics to maximize your marketing efforts and generate immediate results. The Pliable Marketing Game Plan includes unlimited consultation and meetings to help develop and fine-tune the best game plan for your needs.