How to get name, image and likeness opportunities

Name, image and likeness (NIL) opportunities are for high school, college and pro athletes. Pliable is proud to be able to support athletes across the country with education and information to excel with name, image and likeness (NIL) opportunities. 

Many high schools and colleges are only touching the surface to help athletes understand the opportunities that are in front of them with NIL. 

Greg Glynn, Founder & CEO of Pliable is an Athlete Brand Advisor and has more than 20 years of marketing experience, including working with high school, college and professional athletes.  As part of Pliable 's NIL Game Plan, Greg will work one-on-one to help the athlete and their family learn everything they need to know to get started with NIL.

Here are some of the most common questions about name, image and likeness:

• How do I get a NIL deal?
• How many followers do I need for a NIL deal?
• What does a sample NIL contract look like?
• How do I find a NIL agent?
• What does a NIL agency do?
• What is a collective?
• What NIL platform does my college use?
• What is the average value of a NIL deal?
• Can high school athletes get NIL deals?

Pliable can answer these questions and many more. If you want to put yourself ahead of the competition and start getting more serious about building your personal brand with NIL opportunities, the Pliable NIL Game Plan is for you.

NIL Game Plan Meeting #1: 1-Hour Discovery Meeting

• Discuss the athlete's career goals and how to align their athlete brand with their future career.
• Customized questionnaire to identify the athlete’s goals, brand differentiators and marketing opportunities.
• Review the athlete’s favorite brands and immediate NIL opportunities.
• Understanding the world of NIL, including how athletes are finding local and national partnerships.
• How to become a brand ambassador for brands.
• How to apply for NIL partnerships.
• A review of the athlete's email accounts, social media accounts and handles, including content to post in the future and content to avoid.
• Brainstorm ideas and discuss the tools for high quality content creation.
• Explain how media exposure and interviews can make the athlete marketable
• Review charitable work or opportunities with local organizations and nonprofits.

NIL Game Plan Meeting #2: 1-Hour Strategy Meeting

• Review the athlete's questionnaire from the first meeting and any questions.
• The meeting also includes customized advice related to the athlete and their current and/or future college  NIL policies and procedures.
• Create customizable direct messages and email message templates
• Review important NIL rules in the athlete's state as well as federal laws.
• A review of sample NIL contracts, what to look for and what to avoid.
• A customized athlete dashboard for tracking the athletes progress and NIL ideas.
• A NIL dashboard for working with brands and providing return on investment for the brands.
• Review the athlete’s disclosure process for NIL partnerships, including school logo use, etc.
• Create a checklist of things the athlete can do to be successful with NIL opportunities, including autograph signings, camps, etc.           
• Resources, websites, courses and books that will make the athlete successful with NIL                                                                                
• A customized Pliable NIL Game Plan booklet with the information and resources so the athlete can be successful and maximize their name, image and likeness.

To help educate and empower athletes, Pliable offers the NIL Game Plan package for $500. The first meeting is $250 and the second meeting is $250. Pliable accepts several methods of payment, including check, PayPal and Venmo @PliableMktg.  Use the button below to schedule your first meeting.