athlete BRANDING

Pliable will meet with you and any family members to discuss your accomplishments, goals and future opportunities. This can be done in-person or via Zoom. We talk about your plans for during and after your playing career by asking more than 100 detailed questions to help tell your story. The information is also used to create your Pliable athlete profile page. Your customized web page will help make you more marketable, including for name, image and likeness opportunities.

After Step 1 and based on your career goals, Pliable can help you build your athlete brand for during and after your playing career. You can go in order or pick the steps that are most important to you.

Pliable will research information about you to learn more about what we discussed in your interview.  This will include a review of your social media accounts, media coverage and possible domain name options for your website.  During this step we provide career coaching with actionable takeaways about how you can leverage your brand.  

Pliable will  work with you to create your biography, typically a one or two-page document that can be used for Wikipedia, your website and social media. Your bio will also include information about your family and  the values that set you apart from other athletes.  We will talk about the causes and commitments that are most important to you and how those can tie-in with your brand and future plans. 

The message map is a key tool for you to use for media interviews, public speaking, sponsorship meetings and website content.  A message map identifies the concise key points you want to make. Your talking points will  be different for a coach, recruiter, media reporter, sponsor, etc.. Since each audience is different the message map helps you focus on the messages that matter the most.

An athlete logo is one of the key elements to a strong athlete brand. Pliable will use the information and knowledge from step 1 to identify what makes your story unique and what elements and iconography your logo should include. This is a very collaborative step,  including multiple meetings, resulting in a meaningful athlete logo that best represents you.

As an athlete you're going to be interviewed a lot. We will help you get comfortable with the media and learn the behind the scenes tricks and tips to make your next media interview a success. We also talk about your social media accounts, including best practices for building your brand online and a strategy to help reach your goals. The media training package includes a two-hour training session in-person or it can also be done via Zoom. 

Pliable will help you come to your home, gym or sporting event and take photos. We will capture headshots, action shots and personal photos of you doing the things you are most passionate about. We work to meet with you to create a shot sheet that will help capture the content you need. We also work to digitize old photos for future use (website, posters, etc.). Travel costs and mileage are not included in the price.

Today, every athlete needs a website. This is how athletes are marketing themselves to recruiters, colleges, agents, teams and future employers.  Your website is an online business card that can also include your resume, awards and credentials. We will work together on the layout of the home page and other content sections of your site.  This step includes securing the domain. The cost of the domain can vary and is not included in the cost. 

Pliable will help you with the copy and content for each section of your website to make sure it resonates with your target audiences. With an athlete website, you can showcase your highlight videos, recent media coverage and promote the branded content that makes your story unique.  As part of this step, we finalize the launch of your website by securing your domain, hosting provider and any other integrations.  

As part of this step, Pliable will create a customized measurement dashboard to measure the metrics that matter to you the most. This is an important step to measure your return on investment and build your brand.

Pliable offers flexible payment options for each step of the Athlete Branding Playbook. Athletes can be billed monthly for services as they are completed. We accept cash, checks, credit cards, PayPal and Venmo.