athlete BRANDING

Pliable will meet with you and any family members to discuss your accomplishments, goals and future opportunities. This can be done in-person or via Zoom. We talk about your plans for during and after your playing career by asking more than 100 detailed questions to help tell your story. The information is also used to create your Pliable athlete profile page. Your customized web page will help make you more marketable, including for name, image and likeness opportunities.

After Step 1 and based on your career goals, Pliable can help you build your athlete brand for during and after your playing career. You can go in order or pick the steps that are most important to you. Contact Pliable for a customized quote for the steps you want t o take to build your athlete brand.

Pliable will  work with you on a plan to maximize your social media presence and attract local and national brands to want to work with you. Pliable will review your current content and make recommendations for what content is working well and additional ideas to increase engagement and grow your following.  This is an important step for any athlete.

Pliable will help you come to your home, gym or sporting event and take photos. We will capture headshots, action shots and personal videos of you doing the things you are most passionate about. We work to meet with you to create a shot sheet that will help capture the content you need. We also work to digitize old photos for future use (website, posters, etc.). Travel costs and mileage are not included in the price.

An athlete logo is one of the key elements to a strong athlete brand. Pliable will use the information and knowledge from step 1 to identify what makes your story unique and what elements and iconography your logo should include. This is a very collaborative step,  including multiple meetings, resulting in a meaningful athlete logo that best represents you.

As an athlete you're going to be interviewed a lot. We will help you get comfortable with the media and learn the behind the scenes tricks and tips to make your next media interview a success. We also talk about your social media accounts, including best practices for building your brand online and a strategy to help reach your goals. The media training package includes a two-hour training session in-person or it can also be done via Zoom. 

Pliable will research information about you to learn more about what we discussed in your interview.  This will include a review of your social media accounts, media coverage and possible domain name options for your website.  During this step we provide career coaching with actionable takeaways about how you can leverage your brand.  We will also introduce you to people who work in your furture or current career field. It is amazing how one or two contacts can launch your career.

The message map is a key tool for you to use for media interviews, public speaking, sponsorship meetings and website content.  A message map identifies the concise key points you want to make. Your talking points will  be different for a coach, recruiter, media reporter, sponsor, etc.. Since each audience is different the message map helps you focus on the messages that matter the most.

Wondering why you don’t get enough media attention? Media pitching is the key to attracting the right reporter to cover your story. Pliable can help you identify what is most newsworthy about your athlete story, then research and pitch local, regional or national reporters so they will want to cover your career. Media coverage makes you more marketable. This step includes a one-hour brainstorming session to identify and create a media pitch based on your sport and future career.

Athletes with a website are 10 times more marketable. Pliable will help write the copy and create content for each section of your website. With an athlete website, you can showcase your highlight videos, recent media coverage and promote the branded content that makes your story unique.  You can also use it for sponsorship opportunities and merchandise sales. Pliable can help secure your domain, find the best hosting company and launch your website in less than 3 months.

As part of this step, Pliable will create a customized measurement dashboard to measure the metrics that matter to you the most. This is an important step to measure your return on investment and build your brand.

Pliable offers flexible payment options for each step of the Athlete Branding Playbook. Athletes can be billed monthly for services as they are completed. We accept cash, checks, credit cards, PayPal and Venmo.