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    • Services
    • Marketing
    • PR
    • Athletes
      • Athlete
      • High School
      • College
      • NIL Representation
      • Professional
      • Athlete Services
      • Retired Athlete
      • Presentations
    • Contact
    • Podcast
    • Broadcasting
    • Media Training
    • News
    • E50
    • FAQ
    • Our Partners
    • Testimonials
  • Home
  • Services
  • Marketing
  • PR
  • Athletes
  • Contact
  • Podcast
  • Broadcasting
  • Media Training
  • News
  • E50
  • FAQ
  • Our Partners
  • Testimonials

athlete BRANDING

Name, image and likeness have become buzz words for high school, college and professional athletes who want to build their athlete brand. Pliable is a full-service marketing agency that specializes in athlete branding. 

NIL opportunities are easier with Pliable's athlete branding playbook.

ATHLETE BRANDING PLAYBOOK

Athlete branding is about building your name, image and likeness. Pliable's Athlete Branding Playbook will create your athlete brand in 10 steps based on the PRSA's key functions of public relations. The process typically takes 3 months, but can be adjusted to fit the athlete's timeframe and budget. 

Schedule a free consultation

WE CAN MOVE AT YOUR PACE

Based on a variety of factors, including your schedule and budget,  we can build your athlete brand in 10 easy steps.  You can start with Step 1 and then can choose how many steps you would like to take to build your brand.  

Become a Pliable Athlete today and start with Step 1 for $500. 

View a case study

Beat your competition, build your brand.

PLIABLE'S 10 STEP PROCESS

Athletes can choose how many steps they want to take to build their brand.

Step 1: ATHLETE PROFILE

$500

Pliable will meet with the athlete and any family members to discuss the athlete's goals and opportunities. This can be done in-person or via Zoom. Pliable will interview you and two other people who know you very well. We will talk about your future goals (high college, pro, career after sports, etc.). This step includes detailed questions to help you tell your story. The set included ideas for your biography, athlete logo, website content, videos and media story ideas. 

STEP 2: RESEARCH AND CAREER PLANNING

$500

Pliable will research information about you to learn more about what we discussed in your interview.  This will include a review of your social media accounts, media coverage and possible domain name options for your website.  During this step we provide career coaching with actionable takeaways about how you can leverage your brand.  

Step 3: BIOGRAPHY

$500

Pliable will  work with you to create your biography, typically a one or two-page document that can be used for Wikipedia, your website and social media. Your bio will also include information about your family and  the values that set you apart from other athletes.  We will talk about the causes and commitments that are most important to you and how those can tie-in with your brand and future plans. 

STEP 4: MESSAGE MAP

$500

The message map is a key tool for you to use for media interviews, public speaking, sponsorship meetings and website content.  A message map identifies the concise key points you want to make. Your talking points will  be different for a coach, recruiter, media reporter, sponsor, etc.. Since each audience is different the message map helps you focus on the messages that matter the most.

STEP 5: ATHLETE LOGO

$1,000

An athlete logo is one of the key elements to a strong athlete brand. Pliable will use the information and knowledge from steps 1-4 to identify what makes your story unique and what elements and iconography your logo should include. This is a very collaborative step,  including multiple meetings, resulting in a meaningful athlete logo that best represents you.

STEP 6: MEDIA TRAINING

$1,000

As an athlete you're going to be interviewed a lot. We will help you get comfortable with the media and learn the behind the scenes tricks and tips to make your next media interview a success. We also talk about your social media accounts, including best practices for building your brand online and a strategy to help reach your goals. The media training package includes a two-hour training session in-person or it can also be done via Zoom. 

StEP 7: VIDEO aND PHOTOGRAPHY

$1,000

Pliable will help you come to your home, gym or sporting event and take photos. We will capture headshots, action shots and personal photos of you doing the things you are most passionate about. We work to meet with you to create a shot sheet that will help capture the content you need. We also work to digitize old photos for future use (website, posters, etc.). Travel costs and mileage are not included in the price.

STEP 8: WEBSITE DESIGN

$2,000

Today, every athlete needs a website. This is how athletes are marketing themselves to recruiters, colleges, agents, teams and future employers.  Your website is an online business card that can also include your resume, awards and credentials. We will work together on the layout of the home page and other content sections of your site.  This step includes securing the domain. The cost of the domain can vary and is not included in the cost. 

STEP 9: WEBSITE CONTENT AND LAUNCH

$2,000

Pliable will help you with the copy and content for each section of your website to make sure it resonates with your target audiences. With an athlete website, you can showcase your highlight videos, recent media coverage and promote the branded content that makes your story unique.  As part of this step, we finalize the launch of your website by securing your domain, hosting provider and any other integrations.  

STEP 10: MEASUREMENT

$1,000

As part of this step, Pliable will create a customized measurement dashboard to measure the metrics that matter to you the most. This is an important step to measure your return on investment and build your brand.

TOTAL

$10,000

Pliable offers flexible payment options so athletes can be billed monthly for services as they are completed. We accept cash, checks, credit cards and PayPal.

Name, image and likeness development can help your reach your goals.

STEP 1 oF THE PLAYBOOK

$500.00
Pay with PayPal or a debit/credit card

Beat your competition and start building your athlete brand today!

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