Athlete Branding

Pliable will conduct research about you, including a meeting with you and any family members to discuss your accomplishments, goals and future opportunities. We discuss your plans for during and after your playing career. The research is key to finding your brand differentiators. We then develop your branding strategy, including your athlete story, which is perfect for securing media interviews, NIL opportunities and more!  Starting at $500.

After Step 1 and based on your career goals, Pliable can help you build your athlete brand for during and after your playing career. You can go in order or pick the steps that are most important to you. Many of the steps directly help with NIL opportunities. Contact Pliable for a customized quote for the steps you want to take to build your athlete brand.

Pliable will work with you on a plan to maximize your social media presence and attract local and national brands to work with you. Pliable will review your current content and make recommendations for what content is working well and additional ideas to increase engagement and grow your following.  This is an important step for any athlete. Starting at $1,000.

The message map is a key tool for you to use for media interviews, public speaking, sponsorship meetings and website content.  A message map identifies the concise key points you want to make. Your talking points will be different for a coach, recruiter, media reporter, sponsor, etc.. Since each audience is different the message map helps you focus on the messages that matter the most. Starting at $500.

As an athlete you're going to be interviewed a lot. We will help you get comfortable with the media and learn the behind-the-scenes tricks and tips to make your next media interview a success. We also talk about your social media accounts, including best practices for building your brand online and a strategy to help reach your goals. The media training package includes a two-hour training session in-person or it can also be done via Zoom.  Starting at $2,000.

Pliable will help you come to your home, gym or sporting event and take photos. We will capture headshots, action shots and personal videos of you doing the things you are most passionate about. We work to meet with you to create a shot sheet that will help capture the content you need. We also work to digitize old photos for future use (website, posters, etc.).  Starting at $500.

As part of this step, Pliable will create a customized measurement dashboard to measure the metrics that matter to you the most. This is an important step to measure your return on investment and build your brand. Starting at $500.

Wondering why you don’t get enough media attention? Media pitching is the key to attracting the right reporter to cover your story. Pliable can help you identify what is most newsworthy about your athlete story, to pitch local, regional or national reporters. Media coverage makes athletes more marketable. This step includes media research and a one-hour brainstorming session to identify and create a media pitch based on your sport and future career. Starting at $1,000.

An athlete logo is a critical piece of building a strong athlete brand. Pliable will use the information and knowledge from step 1 to identify what makes your story unique and what elements and iconography your logo should include. This is a very collaborative step, including multiple meetings, resulting in a meaningful athlete logo that best represents the athlete. Starting at $500.

Athletes with a website are 10 times more marketable. Pliable will help write the copy and create content for each section of your website. With an athlete website, you can showcase your highlight videos, recent media coverage and promote the branded content that makes your story unique.  You can also use it for sponsorship opportunities and merchandise sales. Pliable can help secure your domain, find the best hosting company and launch your website in less than 3 months. Starting at $5,000.

To start preparing for your future beyond your sport, Pliable will help you position yourself in your industry and help you grow your network. This include a review of your social media accounts and ways to build more relationships in your career field.  During this step we provide career coaching with actionable takeaways about how you can leverage your brand.  We will also introduce you to people who work in your future or current career field. It is amazing how one or two contacts can launch 

Pliable offers flexible payment options for each step of the Athlete Branding Playbook. The starting costs indicate the estimate for the services provided, cost can increase based on travel costs, time and resources. Athletes can be billed monthly for services as they are completed. We accept cash, checks, credit cards, PayPal and Venmo.