From press releases to media training, Pliable offers a variety of public relations tools to help reach your audience. If you have any questions, feel free to schedule a free consultation using the link below or call us at 1-707-PLIABLE.
Pliable works with clients to utilize the 12 key functions of public relations to maximize your publicity, get media coverage and educate your target audiences. Find the tools you need from our list below.
Wondering why you don’t get enough media attention? Media pitching is the key to attracting the right reporter to cover your story. Pliable can help you identify what is most newsworthy about your business or organization and then find and pitch local, regional or national reporters so they will want to cover your news. Media pitching includes a one-hour brainstorming session to identify and create the media pitch and media list.
From online surveys to focus groups, Pliable can design and create a successful research strategy prior to your next marketing campaign. We will help evaluate your target audience's behaviors, opinions and beliefs. Research is a critical part of a successful public relations campaign. Research can often drive decision-making and leads to an efficient and successful PR plan and strategy.
Media fact sheets help you have consistent internal and external messaging, especially media interviews. Pliable will create the media fact sheet based on your key messages and identify the most important topics for the interview. Creating the media fact sheet includes a one-hour brainstorming session to identify and create the media fact sheet.
Do you have a specific product or service for a niche audience? Pliable can help identify podcasts that are listened to by your target audience. Pliable will then arrange for your spokesperson to be interviewed on related podcasts.
If you want more consistent messaging about your business or organization, message maps work extremely well. The one page document will include all your public relations talking points in an organized and easy layout for you to recall information and sound bites when you need them. Included with the message map package is unlimited consultation during the project.
COVID-19 was a reminder that public education and awareness can be essential for a business or organization. PSAs are important and not just during a public health crisis, but to raise awareness for a safety campaign or charitable organization or event. Pliable can help write a script and produce your audio or video public service announcement. Public service announcements also cost significantly less to air than traditional advertising.
We will create a 400 word media advisory to distribute to local, regional or national media depending on your target audience. The media advisory includes, who, what, where, when and why for the event/news. The advisory is written using Associated Press style. As part of the planning process, we identify what is most newsworthy about your announcement and any images that should be included in the media advisory.
*Distribution and pitching of the media advisory requires additional costs
Want more interviews with the media? Are you an expert on a certain topic? Become a Pliable Newsmaker and be listed on a private webpage accessed by local, regional and national media. Pliable will also pitch stories about you or your business throughout the year. To be a newsmaker, media training from Pliable is required.
This is one of Pliable's most popular services. We work with you to create a press release to distribute to local, regional or national media (depending on your target audience). Our press releases use AP style, making them easy for media to publish. As part of the planning process, Pliable will identify what is most newsworthy about your news and any images that should be included in the press release along. Press releases include copy optimized for search engine optimization.
Don’t miss out on a media interview, be prepared with media training from Pliable. We can teach you the behind the scenes, tricks and tips for making your next media interview a success. We can meet with you one-on-one or host a training for multiple spokespeople to make sure your spokespeople are ready for your next media opportunity. The media training package includes a two-hour training session at your location or it can also be done remotely via Zoom. Learn more
Do you have me story that you want the news media to cover? We can help. We can provide a Pliable News story about your topic or announcement in a way that makes it look identical to local or national TV media. The best part is you get to control all the content, plus you keep the video footage for use on your website and social media accounts.
Video news releases have become extremely popular due to the COVID-19 pandemic, a period when media outlets, especially television stations have reduced staff and are limiting travel and in-person interviews. A video news release created includes everything in a traditional press release, plus a video interview and footage (known as b-roll) for TV stations so they can use the content on-air. A video news release is great because you get to control the video content!
This is a compilation of your digital and video assets that media will want to use to do a story about your business or organization. Pliable will identify what should be included in your media kit, including your brand logo, image gallery and video content. The media kit is a page on your website so media can get quick and easy to access to the files they need. Having a media kit on your website dramatically increases the chances of your business organization covered by the media.
Based on the 12 functions of public relations outlined by the Public Relations Society America (PRSA), the customized Pliable Public Relations Game Plan is a one-year action plan based on your goals. The plan includes strategies, tactics and tools to influence public perception. The Pliable Public Relations Game Plan is helpful for businesses, organizations and individuals that recently had a recent negative story or development occur. Crisis communications tactics can be added to your PR plan.