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Pliable defines athlete branding as the process of helping an athlete leverage their name, image and likeness to continuously build their brand during and after their playing career.
Athlete branding provides athletes with the skills and tools to be a lot more marketable, whether it's to play at the next level or for future employment. The skills and tools for athlete branding include athlete profile development, career planning, content development, athlete logo design, media training, photo and video production and website development.
Pliable works with high school, college and professional athletes to build their athlete brand. Learn more
Name, Image and Likeness (NIL) is an abbreviation for Name, Image and Likeness. The term NIL has become very popular because of the ruling on June 30, 2021 that allows NCAA college athletes to benefit from the name, image and likeness. Pliable helps athletes at all levels to to learn about how they can increase the power of their athlete brand through profile development, social media, media training, logo and website development and more. Pliable works with high school, college and professional athletes to build their athlete brand. Learn more
Marketing is the process of promoting your product or service to your target audience by strong branding by using paid media or promotions to earn sales and influence your audience's behavior. There is always a strong call to action about what you want your audiences to do or buy. Typically companies allocate at least 10% of their annual budget to marketing.
Public relations is defined by the Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Think of PR as earned media. In many cases, PR stems from an immediate need and involves media pitching, press releases and networking with local, regional and national media.
Overall, public relations tactics typically cost less than marketing and advertising, but the return on investment can be slower and the goal is more about educating and influencing attitudes, opinions and beliefs about your company or products, ultimately leading to a favorable opinion and referrals.
Pliable is an extremely flexible company. We can provide many of our services remotely using video conferencing, including Zoom. While we are based in Augusta, Maine, we work with clients from across the country. Let us know what services you would like and we can create a game plan just for you.
If you are wondering how to become a guest on a podcast or want to be on The Athlete Brand Advisor Podcast, visit our Contact Us page. Simply send us an email with your information and idea for a future episode. Our production team will review your information and get back to you in 2-3 business days.
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