Marketing for athletes has changed a lot over the past five years. Today, athletes of at all levels and abilities are able to promote themselves and generate publicity using a wide range of marketing, public relations and broadcasting tactics, including the use of social media.
Below is a complete list of services that Pliable provides for athletes, ranging from college commitment press conferences to NIL representation and more.
Pliable’s 10-Step Athlete Branding Playbook - recognized as one of the industry’s most forward-thinking ideas for athletes to acquire the skills and tools to build their brand. Click here to learn more.
Athlete Profile Development - An interview process of more than 100 questions to discover the things that make the athlete unique
Research and Career Planning - Review of the athlete’s current online content (including social media) and career plans.
Content Development - Development of a the athlete’s brand story and long and short form biography
Message Mapping - Process of creating one-page of talking points for public speaking, media and job interviews.
Logo Development and Design - Brainstorming and strategic development and creation of the athlete’s logo, a critical step for athletes who want more NIL opportunities
Athlete Media Training - One-on-one athlete media training from Greg Glynn, Athlete Brand Advisor & CEO of Pliable (available in-person and via Zoom)
Photo and Video Content Strategies - Development of tailored content ideas for photos and videos that become part of their content catalog. Watch an event video recap for Pliable athlete Colin Cook.
Website Development and Design - Creation of the athlete’s official website to use for marketing, products and services
Athlete Brand Measurement - A dashboard for the athlete to measure the growth and success of their brand
Charitable Marketing - Marketing and public relations plan to leverage the athlete’s passion and project with a nonprofit or other cause related organization or partnership
NIL Representation - Represent athletes of all ages and abilities to secure NIL opportunities (based on residency and local state legislation)
Social Media Coaching - Support for athletes who need social media content ideas or posting services
Press Conferences - Plan, coordinate and execute a press conference for the athlete to share major news
Media Advisories - Write and distribute media advisories for athletes for upcoming events or announcements, including NIL partnerships
Press Releases - Write and distribute press releases for athletes for breaking news, career news, awards, recognition and more.
Media Relations and Media Pitching -Proactive outreach to local, regional and national media to increase publicity and awareness of the athlete related to recent news, current events or their brand.
Media Kit Development - Creation of an online platform where media can immediately access content about the athlete, including videos and photos, biography, latest news, brand logo and style guide and more.
Public Service Announcements - Development and creative content, including scripting Camp or Coaching Clinic Marketing - Development of a marketing plan to leverage the athlete’s camp, clinic
Network Development - Ongoing support and ideas for increasing the size of the athlete’s network in the sports industry and beyond
Play-by-play and Color Commentary Coaching - Support for current or retired athletes who want to begin their broadcasting career
YouTube Channel Development - Support the athlete to start and monetize their YouTube channel.
Athlete Tribute Videos - Production, editing and voiceover work to create a video that captures an athletes success, accomplishments or entire career
Commitment or Retirement Announcement - Coordination of marketing, public relations and broadcasting for an athletes upcoming commitment to a school or retirement
Podcast Development and Launch - Planning, development and production for the launch of a podcast
Note: Pricing for the full list of the above services is customized for each athlete based on their needs. For more information, call 1-707-PLIABLE or request a quote by email.
To learn more about Pliable’s 10-Step Athlete Branding Playbook, click here.
To listen to The Athlete Brand Advisor Podcast sponsored by Pliable, click here.