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Mission E50 is an initiative created by Pliable’s founder, Greg Glynn to increase the popularity of women’s sports by empowering female athletes to go after their dreams. 

The “E” stands for equal opportunity for female athletes. The number "50" represents Pliable’s commitment to always represent a client list of more than 50% female athletes. The Mission E50 logo also has a white equal sign in the middle of the E and 50 as a reminder about the importance of equal opportunity in sports. 

“The growth and development of female athletes since Title IX has been extraordinary. Specifically in the past 5 to 10 years, there has been a dramatic shift in the overall talent level and growth of all women’s sports. This is a credit to all the female athletes and role models who have inspired the next generation and raised the bar for what is possible," says Greg Glynn, founder & CEO of Pliable.

Mission E50 is a brand promise from Pliable to always represent more than 50 percent of female athletes. Motivated by the love for his daughter Kelsey (pictured) and what she has experienced in sports, Glynn created Mission E50 in her honor. As a result, Pliable and its employees and partners are committed to pursue opportunities that will help female athletes build their athlete brand and increase the popularity of women’s sports. 

As a broadcaster, Glynn has called more than 1,000 games for a wide range of sports, including basketball, field hockey, hockey, lacrosse, soccer, track and field and volleyball. He has seen the growth of women’s sports firsthand.

“The next generation of female athletes is coming. These young female athletes have been inspired by the trailblazing women who have come before them. They are going to continue to show the world what they can do and it’s going to elevate sports at all levels,” says Glynn. 

Glynn says as more female athletes build their athlete brand, more fans and young girls will be attracted to the female athletes and the sports they play. 

In 2021, Pliable’s first athlete client was Kaylyn Bourque. Since then, company has always represented more female athletes than male athletes.  As of 2023, Pliable works with more than 24 female athletes across the country. Pictured are five Pliable athletes from Maine. From left to right, female athletes, Sadie Armstrong, Alana LaCourse, Kelsey Glynn, Jazmin Johnson and Mia Taranko and  Kennebec Valley Chamber networking event.

Mission E50 has also made different contributions to increase the popularity of women's sports.

• Donations of audio and video equipment to girls high school sports teams
• Donations to support youth sports programs
• Donations to production costs for broadcasting women's sports
• Provided free photography and videography services at women's sporting events

Pliable is also proud to support The Equity Project™. The project is powered by the Women’s Sports Foundation and is a movement of individuals and organizations that aims to impact participation, policy, representation and leadership in sports in sustainable and measurable ways. The vision is clear: inspire the nation and create meaningful change so that all girls and women have equitable access to physical activity and sport, to help unlock limitless possibilities in their lives. 

Learn more and take the pledge at womenssportsfoundation.org.

Pliable is also proud to support KeyBank's Key4Women program which creates connections for women through a nationwide network by sharing experiences, advice and empowering one another along their journeys.

Do you or your business or want to be part of the women's sports movement? Now is a great chance to support the growth of women's sports and become a lifetime member of the Mission E50.  For $50 your donation will support the marketing of women's sports. Your membership benefits include:

• 10% discount code for services from Pliable’s Athlete Branding Playbook
• Opportunity to meet and network with Pliable female athletes
• Unlimited interviews for female athletes or coaches you know to be a guest on The Athlete Brand Advisor Podcast  

For a larger gift, individuals and business can sponsoring women's sports broadcasts, athlete branding presentations or providing underprivileged girls with an athlete branding scholarship.

Click here to learn more about the different types of sponsorship opportunities.

Download our printable sponsorship information.