Pliable is proud to support women in sports

Mission E50 is an initiative created by Pliable to increase the popularity of women’s sports by empowering female athletes to go after their dreams.  The “E” stands for equal opportunity for female athletes. The number "50" represents Pliable’s commitment to always represent a client list of more than 50% female athletes.

Mission E50 also provides opportunities and support for female athletes who want to get involved in community events and fundraisers. Through Mission E50, female athletes have raised awareness and funds for nonprofits and organizations, including the St. Jude Children's Research Hospital, Lewiston-Auburn Area Response Fund, the Hendrickson Foundation and the Travis Mills Foundation and more. 

To see the latest success stories from Mission E50, search the hashtag #MissionE50 on social media and read about the recent events below.

Mission E50 is a brand promise from Pliable to always represent a client list more than 50 percent female athletes. Motivated by the love for his daughter Kelsey (pictured) and what she has experienced in sports, Glynn created Mission E50 in her honor. As a result, Pliable and the company's partners are committed to pursue opportunities that will help female athletes build their athlete brand and increase the popularity of women’s sports. 

“The growth and development of female athletes since Title IX has been extraordinary. Specifically in the past 5 to 10 years, there has been a dramatic shift in the overall talent level and growth of women’s sports. This is a credit to all the female athletes and role models who have inspired the next generation and raised the bar for what is possible," says Greg Glynn, founder & CEO of Pliable.

As a broadcaster, Glynn has called more than 1,000 games for a wide range of sports, including basketball, field hockey, hockey, lacrosse, soccer, track and field and volleyball. He has seen the growth of women’s sports firsthand.

Glynn says as more female athletes build their athlete brand, more fans and young girls will be attracted to the female athletes as role models and want to play those sports, too. 

“The next generation of female athletes is coming. These young female athletes have been inspired by the trailblazing women who have come before them.  Name, image and likeness opportunities are the best thing to happen for women's sports since Title IX. This next generation is going to continue to show the world what they can do and it’s going to elevate sports at all levels,” says Glynn. 

In 2021, Pliable’s first athlete client was 15-year-old, Kaylyn Bourque. Since then, company has always represented more female athletes than male athletes.  As of 2023, Pliable works with more than 24 female athletes across the country. Pictured are five Pliable athletes, from left to right, female athletes, Sadie Armstrong, Alana LaCourse, Kelsey Glynn, Jazmin Johnson and Mia Taranko at a Kennebec Valley Chamber networking event in Maine.

Mission E50 has also made different contributions to increase the popularity of women's sports.

• Donations of audio and video equipment to girl's high school sports teams
• Donations to local and national charities
• Donations to support youth sports programs
• Donations to production costs for broadcasting women's sports
• Provided free photography and videography services at women's sporting events

Pliable is also proud to support The Equity Project™. The project is powered by the Women’s Sports Foundation and is a movement of individuals and organizations that aims to impact participation, policy, representation and leadership in sports in sustainable and measurable ways. The vision is clear: inspire the nation and create meaningful change so that all girls and women have equitable access to physical activity and sport, to help unlock limitless possibilities in their lives. 

Learn more and take the pledge at womenssportsfoundation.org.

Pliable is also proud to support KeyBank's Key4Women program which creates connections for women through a nationwide network by sharing experiences, advice and empowering one another along their journeys.

 Help increase the popularity of women’s sports by: 

• Using the hashtag #MissionE50 at any women’s game or event that you attend 
• Encourage girls you know to try new sports
• Join the Courage to Coach Network
• Introduce a young girl to a female athlete and role model
• Support Pliable’s female athletes by sharing content from their social media accounts 
• Attend a female Pliable athlete’s sporting events or appearances 
• Supporting the business and brands that partner with Pliable athletes 
• Purchase a #Mission E50 t-shirt

Do you or your business or want to be part of the women's sports movement? Now is a great chance to support the growth of women's sports and become a lifetime member of Mission E50.  For $50 your donation will support the marketing of women's sports. Your membership benefits include:

• 10% discount code for services from Pliable’s Athlete Branding Playbook
• Opportunity to meet and network with Pliable female athletes
• Unlimited interviews for female athletes or coaches you know to be a guest on The Athlete Brand Advisor Podcast  

For a larger gift, individuals and business can sponsor sports broadcasts, athlete branding presentations or provide underprivileged girls with an athlete branding scholarship.

Click here to learn more about the different types of sponsorship opportunities.

Download our printable sponsorship information.