Name, image and likeness are now popular words to describe an athlete’s brand, but they are only three pieces of what makes a great athlete brand. College athletes shouldn’t just jump at every name, image or likeness (NIL) opportunity without thinking about their athlete brand first.
Student-athletes should work to define their brand before they promote other brands. For example, in many cases you won’t be able to wear your college logo in advertisements or brand ambassador opportunities. This is when you should be wearing your own apparel with your athlete logo. This is just one example of why it is important to build your athlete brand first.
Pliable helps college athletes build their athlete brand by providing the following education and support:
Most importantly, building an athlete brand can also better position the athlete for the future opportunities in sports, or in their career field.
Ready to talk about building your brand?
Click here to schedule a Zoom call with Greg Glynn, Athlete Brand Advisor & CEO of Pliable.
Student-athletes should align their personality and passion with products and brands that reflect their values and interests. This leads to more meaningful branding opportunities and attracting the right target audience for the advertiser or organization, from large companies to local businesses and nonprofits.
College is a perfect time to build an athlete’s brand. During college, the athlete is starting to build friendships, relationships and a network that will associate the athlete with their talent and skills. If the athlete has their own athlete brand, they are much more likely to stand out and achieve their career goals in sports and beyond.
At Pliable, we help student-athletes build their brand so they can focus on adjusting to college life, their academics, friendships and relationships. Building an athlete brand can lead to more clarity and focus for the athlete in their training and performance. Having a clear vision allows them more time to navigate the opportunities for the next steps in their career, whether it is in professional sports or employment opportunities after college.
Name, image and likeness opportunities are now available for any athlete in any sport.
This badge and certification is awarded to individuals who successfully completed the Athlete Marketing Essentials: NIL Certification six-lesson course by Front Office Sports, together with Facebook and Instagram. The course features experts from Facebook and Instagram breaking down the vast array of tools and services available on their platforms to help athletes grow their audiences, distribute content, and generate meaningful revenue. Topics covered include athlete safety on social media, building blocks for a personal brand, content creation, sponsorships, commerce and monetization.