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Pliable's Personal Branding Playbook helps individuals grow their personal brand. The sequential steps are based on the PRSA's key functions of PR and empower you to build your brand. The full 10-step process typically takes 6 months, but can be designed to fit the person's timeframe and budget.
Based on a variety of factors, including timing and budget, Pliable can work on your Personal Branding Playbook in stages.
Steps 1-4: $2,000
Steps: 5-7: $3,000
Steps 8-10: $5,000
Pliable will meet with the individual to discuss the person's goals and opportunities. This can be done in-person or via Zoom. This one-hour conversation is a chance to learn about you and your future goals. Pliable will be able to identify opportunities and brainstorm content ideas that will help grow your brand. This step includes ideas for your biography, personal logo, website, photos, videos and media story ideas.
Pliable will research information about you to learn more about what we discussed in your interview and the content (good or bad) that is online about you. This will include a review of your social media accounts, media coverage and possible name options for social media accounts and a website. After conducting the research, Pliable will have more networking ideas for opportunities, networking and how to leverage your brand.
Pliable will work with you to create your biography, typically a one or two-page document that can be used for Wikipedia, LinkedIn and your website. Your bio will also include information about your family and the values that set you apart from other leaders in your industry. We will talk about the causes and commitments that are most important to you and how those can tie-in with your brand and future plans.
The message map is a key tool for you to use for media interviews, meetings and website content. A message map identifies the concise key points you want to make. Your talking points will be different for prospect interviews, media stories, sponsors, etc.. Since each audience is different the message map helps you focus on the messages that matter the most.
An personal logo is one of the key elements to a strong personal brand. Pliable will use the information and knowledge from steps 1-4 to identify what makes your story unique and what elements and iconography your logo should include. This is a very collaborative step, including multiple meetings, resulting in a personal brand logo you will be proud of.
As an leader in your industry your going to be interviewed a lot. We will help you get comfortable with the media and learn the behind the scenes knowledge to make your next media interview a success. The media training package includes a two-hour training session in-person or it can also be done via Zoom. Once the media training is complete, the individual will receive a membership invitation to become a Pliable Newsmaker.
Pliable will come to your home, office or favorite location and take photos. Two photo and video shoots are included in this step. A photo shoot is a great way to capture headshots, action shots and personal photos of you doing the things you are most passionate about. We work to meet with you to create a shot sheet that will help capture the content you need. We also work to digitize old photos for future use (website, posters, etc.). Travel costs and mileage are not included in the price.
Today, every person needs a website. This is how people are marketing themselves to a variety of audiences. Your website is an online business card that can also include your resume, awards and credentials. We will work together on the layout form the home page and other content sections of your site. Since domain names and hosting costs can vary, they are not included in the cost.
Pliable will help you with the copy for the sections for your website that will resonate with your target audiences. With a personal website, you can showcase your videos, recent media coverage and promote the branded content that makes your story unique. As part of this step, we finalize the launch of your website by securing your domain, hosting provider and any other integrations.
As part of this step, together we will create a customized measurement dashboard with the metrics that matter the most to you and your brand. This is a key step to help you measure your return on investment.
Pliable offers flexible pay as you go payment options so you can be billed monthly for services as they are completed. We accept cash, checks, credit cards and PayPal.
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